Greensboro Chamber of Commerce

Relocation Campaign

The Mission:

There is a common misperception that Greensboro is a boring city. The Greensboro Chamber wanted to change that perception by creating a comprehensive guide to the many unique and wonderful things Greensboro has to offer. The Greensboro Life campaign is meant to attract young professionals to the City and serve as a relocation guide for prospective newcomers.

Greensboro Life Logo

LOGO: The Greensboro Life logo was designed to present a more progressive image of Greensboro to the primarily young audience it is meant to attract. It’s used in relocation packages and promotional giveaways.

Greensboro Life Website

WEBSITE: Bluezoom did extensive research to find the best of Greensboro’s offerings, including the many  “hidden gems” that make the city so unique. This comprehensive guide paints a picture of a city with much to offer young professionals and families.

Greensboro Life Ad

THE PRINT AD: Created to promote the campaign and drive people to the website.