Future Foam

Manufacturers and Innovators of high-quality foam products

DTC Mattress Brand

SLUMBER  SOLUTIONS SELECT MATTRESSES

Messaging/Website/Digital Media Campaign

The Mission:

The online mattress market is oversaturated with more than 175 brands in the US today. Consumer confidence is low and lack of trust in the mattress industry is high. Future Foam entered into this competitive market with Slumber Solutions Select, an innovative memory foam mattress that offers consumers a better memory foam sleep experience than traditional memory foam. Future Foam had already created the brand but needed a website and cost-effective digital marketing campaign to drive people to the website.

Slumber Solutions Website

THE WEBSITE: Messaging and imagery tout the benefits that solve the issues consumers dislike most about memory foam. Real customer reviews help build trust in the brand and icons promote the extremely high percentage of satisfied customers.

THE SOCIAL MEDIA CAMPAIGN: 6-second black and white video ads promoting benefits had a higher than average CTR on IG and FB. Within 10 months, website page views increased by 184% and sales increased by 242%.

Bluezoom Slumber Solutions Mattress giveaway campaign

THE LEAD GEN CAMPAIGN: A monthly mattress giveaway program on IG and FB increased brand awareness and generated around 8,500 qualified leads over a 10-month period.

“I’ve worked with several companies throughout my career and I’ve always called on Bluezoom to help me with my marketing efforts. Liz is an excellent communicator, designer and strategic thinker and she’s extremely resourceful. I never have to worry when I give her a project, I know she’s going to ask the right questions and come back with exactly what I need.”

Susan Rigsbee, Product Marketing
Future Foam