Manufacturers and Innovators of high-quality foam products
DTC Mattress Brand
SLUMBER SOLUTIONS SELECT MATTRESSES
Messaging/Website/Digital Media Campaign
The online mattress market is oversaturated with more than 175 brands in the US today. Consumer confidence is low and lack of trust in the mattress industry is high. Future Foam entered into this competitive market with Slumber Solutions Select, an innovative memory foam mattress that offers consumers a better memory foam sleep experience than traditional memory foam. Future Foam had already created the brand but needed a website and cost-effective digital marketing campaign to drive people to the website.
THE SOCIAL MEDIA CAMPAIGN: 6-second black and white video ads promoting benefits had a higher than average CTR on IG and FB. Within 10 months, website page views increased by 184% and sales increased by 242%.
THE LEAD GEN CAMPAIGN: A monthly mattress giveaway program on IG and FB increased brand awareness and generated around 8,500 qualified leads over a 10-month period.
“I’ve worked with several companies throughout my career and I’ve always called on Bluezoom to help me with my marketing efforts. Liz is an excellent communicator, designer and strategic thinker and she’s extremely resourceful. I never have to worry when I give her a project, I know she’s going to ask the right questions and come back with exactly what I need.”