Manufacturers and Innovators of high-quality foam products
Slumber Solutions Select Online Mattress Brand
Future Foam entered into this highly competitive market with Slumber Solutions Select, an innovative foam mattress that offers consumers a better-than-memory foam sleep experience. They asked us to build a narrative around the brand, and design and build a website and cost-effective digital marketing campaign to drive traffic.
WEBSITE: We designed and built a website that focuses on solving the problems consumers have with sleeping on memory foam. This brand actually has an extremely high percentage of satisfied customers so we brought in real customer reviews to back up our customer satisfaction claim and build confidence in the brand.
SOCIAL MEDIA CAMPAIGN: 6-second animated video ads promote the solutions to the 4 things consumers dislike most about memory foam. Click-through rates on FB and IG were higher than average, and within 10 months, website page views increased by 184% and sales increased by 242%.
LEAD GEN CAMPAIGN: We ran a monthly mattress giveaway program on IG and FB to generate leads. This campaign increased brand awareness and generated over 12,000 qualified leads in a 10-month period.
“I’ve worked with several companies throughout my career and I’ve always called on Bluezoom to help me with my marketing efforts. Liz is an excellent communicator, designer and strategic thinker and she’s extremely resourceful. I never have to worry when I give her a project, I know she’s going to ask the right questions and come back with exactly what I need.”